Business trends of summer 2025

Summer is coming. What to do during vacation season to earn money? Manufacturing, trade, services? Any entrepreneurial activity generates income when you're in trend. So, what trends can entrepreneurs expect in summer 2025?

A selection of the most profitable business ideas for summer 2025

1. Electric scooter rentals

The popularity of eco-friendly transportation continues to grow, especially in tourist areas. The electric scooter or bike rental business is already quite popular but not yet oversaturated, does not require significant capital investment or special skills, and is a great option for large cities and resorts.

2. Mobile coffee shops and juice bars

In summer, people are more likely to buy refreshing drinks. Mobile coffee stands are widespread, but selling smoothies or lemonade is a niche that is still underdeveloped and can be a profitable business, especially near beaches and parks.

3. Tours and active recreation

• Eco-tours, mountain hiking, water activities such as rafting and paddleboarding are always popular during vacation season. Amid war, people seek relief from hardship, routine, and constant stress — well-organized recreation is highly valued.

• Rental of camping gear, tents, sleeping bags, and grills.

• Organizing summer festivals and events — entertainment for children and adults. These may include music events, food festivals, outdoor game rooms, trampolines, and quests.

4. Surfing, horseback riding, yoga or dance classes

Outdoor courses are in demand among tourists and locals. Consider your location and capabilities:

• Near water bodies: surfing, rafting.

• In the mountains: rock climbing, cave exploration.

• In cities: yoga, pilates, dance.

• In villages and suburbs: horseback riding, crafts, farming.

5. Seasonal clothing and accessories

Summer is when people actively buy seasonal items. Read on to find out what products will be popular this summer.

What to sell in summer 2025?

• Instant cameras — compact cameras that print photos right after shooting are gaining popularity among travelers. Instant photos bring joy and convenience. These are appealing to all ages, especially children.

• Mini printers — compact devices for quick printing on thermal paper. Popular among students and office workers, especially before summer exams or the school season in August.

• Star projectors — gadgets that project a starry sky on the ceiling, ideal for parties, romantic evenings, or as nightlights for kids.

• LEGO flowers — sets for building floral arrangements from bricks, a stylish decor idea or gift with summer vibes.

• Smartwatches — in demand during summer for child tracking, fitness, and health monitoring. Waterproof models are especially popular.

• Pet products — summer sees higher demand for leashes, anti-parasite collars, carriers, and poultry feed.

• Hair dryer brushes — used more in summer to quickly style hair when hats are no longer worn.

Reselling ready-made products is good, but even more profitable is being a manufacturer. The key is to organize sales and production efficiently.

What to produce in summer 2025?

1. Eco-friendly packaging, bags

Demand for biodegradable materials is growing as companies seek to reduce environmental impact. Producing paper bags, reusable containers, corn starch or linen-based items can be profitable, especially with a strong brand and retail network distribution.

2. Solar panels and energy-saving devices

Green energy is becoming more attractive not only for ecological reasons but also due to free solar power. Components are becoming cheaper, making solar panels, portable chargers, and efficient lighting promising directions.

3. Handmade products, natural cosmetics, etc.

People increasingly value unique, high-quality goods. Natural cosmetics, handcrafted furniture, and artisanal chocolate are trendy and prestigious.

4. Sports equipment, play zones, camping

Summer sees high demand for outdoor activity products:

• SUP boards, bicycles, travel gear.

• Fitness items, home gyms, climbing frames, trampolines.

• Slides, treehouses, yards playhouses, playpens.

• Tents, sleeping bags, portable grills, campfire cookware.

5. Summer footwear

Summer demands special footwear — lightweight, comfortable, and stylish.

Here are trending options for 2025:

• Ballet flats — classic and versatile. Popular models include square toes, transparent materials, and glittery textures.

• Flip-flops and sandals — current favorites made from natural materials or with orthopedic soles.

• Boxing sneakers — a returning trend. High-top models with unusual lacing are becoming popular among youth.

• Loafers and brogues — valued for comfort and versatility. 2025 styles feature chunky soles and bold colors.

• Clogs — making a comeback in natural tones with wooden soles.