Bulk Messaging to Customers — is the sending of SMS, Viber messages and emails to customers and suppliers directly from the Torgsoft program using ready-made templates. The program automatically informs them about order status, bonus accrual, promotions or greetings, so employees do not need to manually type texts and copy phone numbers into third-party applications. It is suitable for retail stores, online stores and service centers that maintain a customer database.
What the Bulk Messaging to Customers option can do
Communication channels and templates
- Multichannel messaging — SMS, Viber and email in one tool.
- Hybrid Viber + SMS delivery — if the message is not delivered via Viber because there is no app, internet connection or account, the same text is automatically sent as a regular SMS.
- Transactional and promotional Viber messages — service texts without graphics, such as a code, order status or waybill number, and promotional messages with an image and a clickable link button.
- Templates with variables — the program automatically inserts the customer’s name, bonus amount, discount percentage or declaration number into each message.
- Multilingual messaging — each customer receives the text in the language specified in their card, for example, Ukrainian or English.
- SMS transliteration — converting Cyrillic into Latin directly in the template to fit more text into one message and reduce sending costs.
- Custom calculation for TurboSMS — a separate algorithm for calculating the number of SMS parts for correct statistics and cost calculation.
Automation and sending scenarios
- Scheduled messaging — you set the date and time, and the messages are sent automatically at the required moment.
- Automatic greetings and service notifications — birthday greetings, notifications about bonus accrual or upcoming point expiration without manager involvement.
- Sending waybill numbers — automatic sending of tracking numbers after creating a delivery service waybill.
- pECR electronic receipts — sending a fiscal receipt with a QR code to the customer via Viber, SMS or email instead of printing a paper receipt.
- Invoice notifications — notifications about the creation, payment or shipment of an order from the trade with invoicing mode, with the option to attach the invoice itself in PDF format.
- Promo code generation — adding a unique promotional control barcode for a specific customer to the message.
- Links to documents via FTP — the program uploads the PDF invoice or commercial offer to FTP and inserts the link into the email text or Viber button.
Database segmentation and access rights
- Advanced filtering — selecting customers by interests, accumulated bonuses, purchase amount, discount card type or consent to receive messages.
- Customer consent tracking — promotional messages are sent only to those who have given consent; service transactional messages, such as confirmation codes, are delivered even to those who opted out of advertising.
- Copying recipient lists — a ready-made audience from an old campaign can be transferred to a new one without selecting it again.
- Export to Excel — messaging data and customer lists are exported to a spreadsheet.
- Binding to a retail network — in a database with several networks, the program inserts the discount percentage and bonus balance relevant to the customer in that specific network.
- Access rights separation — access to templates and to exporting the phone database can be restricted by employee roles.
- History in the customer card — a separate tab shows which campaigns the customer participated in and the delivery status.
- History protection against changes — editing a template for which sending has already started applies only to new recipients.
Messaging analytics
- Delivery statuses — status updates such as «Delivered» or «Not delivered» and resending undelivered messages.
- Viber click statistics — the percentage of link clicks relative to the entire campaign.
- Purchase analysis after messaging — a separate tab shows which recipients came to the store and what they purchased.
Some scenarios work only together with related options. For automatic sending of waybill numbers, Integration with Nova Poshta or Integration with Ukrposhta is required; for notifications about point expiration — Bonuses with a limited validity period; for electronic receipts — pECR; for confirmation codes when writing off bonuses — Discount card verification via SMS. Promo codes and certificates are sent together with the Gift Certificates and Promotional campaign «Bring a Friend» options, repair stage notifications — with the Repair and Warranty Service option, and supplier reports — with the Consignor Notification option.
More about the option: torgsoft.ua/options/bulk-messaging/
