Synchronization with the online store

What the Synchronization with online store option can do

Exporting products and prices to the website

• Product catalog — transfers names, photos, detailed HTML descriptions, dynamic characteristics, and the full category hierarchy to the website (the entire section tree from the root to the final category).
• Services — not only physical products but also services created in the program can be exported to the website.
• Price updates — transfers retail, promotional, and wholesale prices (different prices depending on the quantity of goods in the cart). Any revaluation in the program is immediately reflected on the website.
• Flexible pricing — before export, you can add a markup percentage to retail and wholesale prices, transfer the price equivalent in currency, and generate prices taking into account the customer’s individual or regional price lists.
• Advanced characteristics — additionally transfers product analogs, warranty period, release date, composition and package size, minimum order quantity, and custom dynamic characteristics.
• Statuses and stock balances — exports the «Markdown» attribute, the minimum stock balance for display management, and for marketplaces sets the «Expected» status when the balance is zero or the «Availability guarantee» marker.
• Product dimensions — transfers length, width, height, and weight, which are needed for correct delivery cost calculation on the website side.

Stock balances, orders, and customers

• Two-way stock balance synchronization — a sale in a physical store through Torgsoft reduces the stock balance on the website, and a placed online order reserves the product in the warehouse.
• Automatic order acceptance — transfers orders placed on the website to Torgsoft as ready invoices, without manual copying from the website admin panel.
• Order format support — parses orders in SAL format, as well as XML and JSON (including JSON arrays when several orders come in one file).
• Automatic reservation — products from the received order are reserved for the customer for a specified number of days or until a specific date, so they are not accidentally sold in an offline store.
• Customer database and discounts — transfers cumulative discounts to the website for online loyalty system operation and automatically creates new customer cards based on online order data.
• Advanced customer search — when downloading an order, searches for the customer by name, phone number (converting it to international format), or individual barcode.
• Customer data update — if the buyer entered another phone number, address, or e-mail on the website, the program will update their card in the database.
• Delivery and TTN — the delivery address and Nova Poshta TTN numbers generated on the website side are downloaded from the website to Torgsoft and linked to the corresponding outgoing invoice.
• Gift certificates — allows exporting certificates to the website for sale and further use as an online payment method.

Integrations and scaling

• Platform compatibility — works regardless of the website engine; the main requirement is the store’s ability to receive and send exchange files or work through API. Integration with OpenCart, WordPress/WooCommerce, PrestaShop, Shopify, and the Horoshop platform has been confirmed.
• Marketplaces — can serve as a basis for exporting the database to Prom.ua and Rozetka.ua.
• Multi-store support — one Torgsoft database handles exchange with an unlimited number of different websites, creating individual files and settings for each.
• Logistics — closely interacts with the «Integration with Nova Poshta» and «Integration with Ukrposhta» options: the TTN is generated directly from the created online order.
• Mailings and telephony — with the «Bulk customer mailings» option, it automatically sends customers SMS, Viber, or e-mail messages with the order status or TTN number, and with Binotel virtual PBX it allows you to quickly call the customer regarding the order.

Automation and technical tools

• Scheduled exchange — a timer is configured for data export and order download. Automatic timer-based exchange works when the program is running on the specified computer.
• Continuous operation — so that exchange does not depend on the running program, it is transferred to the «Application Server» service, which accepts orders and updates stock balances in the background.
• File integrity control — after export, Torgsoft can send a POST request with file checksums (SHA256) to the website so that the store can check whether the data was damaged during transfer.
• Alternative to FTP — exchange files and photos can be distributed not only through the website FTP, but also through your own web server.
• Compression of large catalogs — the price list can be automatically compressed into ZIP before sending to bypass platform file size limits.
• Order backups — if a failure occurs during order import, the file is not deleted but saved for repeated download.
• Synchronization log — keeps a detailed log of all exchange events with search, which simplifies diagnostics.
• Access rights accounting — if a manager’s access to certain product types is restricted, during synchronization by this employee only the products available to them will be uploaded to the website.

Works together with

• Integration with Nova Poshta | 1-year license — creation and control of TTNs for online orders.
• Integration with Ukrposhta | 1-year license — processing Ukrposhta shipments directly from Torgsoft.
• Bulk customer mailings | 1-year license — messages to customers about order status, payment, or delivery.
• Discount Club — synchronization of cumulative discounts and bonuses for online loyalty operation.
• Wholesale Price Policy — transfer of wholesale conditions depending on the quantity of goods in the cart.
• Gift certificates — sale and redemption of certificates in online orders.

More about the option: torgsoft.ua/options/online-store/