Torgsoft Online Market — is an additional option that provides a ready-made online store and automatically synchronizes it with the Torgsoft accounting program. Products, prices, photos, characteristics and stock balances are transferred to the website without manual entry, and orders are returned directly to accounting. The store can be launched in one day, because hosting, a dedicated server, SSL and a basic domain are already included in the subscription. It is suitable for retail and wholesale businesses that want to start online sales or combine online and offline sales into one system.
What Torgsoft Online Market can do
Catalog and content
- Automatic catalog filling — products, prices, photos, descriptions and characteristics are transferred from Torgsoft without manual entry.
- Models and variations — one product with colors and sizes is displayed as a single product card, without duplicate items.
- Real-time availability — the website displays only what is in stock.
- Dynamic filters — are generated automatically from product characteristics and show the correct number of items.
- Product description — is synchronized as text or HTML; the panel has a built-in editor.
- Working with photos — only unique photos are synchronized, and the main image is determined automatically.
- Content pages — blog, static pages and additional content blocks.
Synchronization and accounting
- Two-way synchronization — products, prices, stock balances, models and characteristics are updated automatically, on schedule or by command.
- Instant order transfer — an order from the website immediately enters Torgsoft as a customer order.
- Backup channel — if the connection with Torgsoft is temporarily unavailable, the order is saved to a file and uploaded later, without data loss.
- Single database — online and offline accounting is kept in one program, without double entry.
- Multiple warehouses — work with multiple warehouses is supported; stock balances are written off in real time.
- Exchange control — checking the synchronization file, connection status and the result of the last exchange directly in the panel.
Website, design and performance
- Responsive website — convenient for the buyer on both a computer and a smartphone.
- Design builder — color theme, Google Fonts with Cyrillic support, icons, appearance of cards, buttons and fields.
- Speed optimization — caching of pages and data, preloading of the next page.
- Photo adaptation — automatic size sets and WEBP versions, a slider with a blurred preview while loading.
- Fast search — by name, description, SKU or barcode.
- User page — contact details, favorites and order history.
- Cart without registration — placing an order does not require creating an account.
Payment, delivery and orders
- Online payments — LiqPay, Portmone and Monobank with statuses directly in the panel.
- Payment methods — online payment, cash on delivery, payment by bank details and payment upon pickup.
- Delivery selection on the website — Nova Poshta and Ukrposhta branches are selected from up-to-date service data (Pro and Max plans).
- Payment and delivery connection — available delivery methods can be limited for a specific payment method.
- Order management — statuses, product reservation in the warehouse, creation of invoices and receipts in Torgsoft.
Marketing, SEO and analytics
- SEO «out of the box» — meta tags, human-readable URLs, XML sitemap, robots.txt and JSON-LD product markup.
- Duplicate protection — canonical and noindex for filter pages, so that the website’s indexing budget is not wasted.
- Global SEO templates — rules for the entire catalog and bulk discounts in a few clicks.
- Google services — Google Analytics 4, Search Console, Merchant Center and product XML feed for Google Shopping.
- AI descriptions (Torgsoft Atlas) — generation of product descriptions and SEO texts (Pro and Max plans).
- Photo preparation (Torgsoft Pixel Perfect) — a free add-on for image processing and optimization.
- Increasing the average order value — blocks «Similar products», «Frequently bought together» and product selections (Pro and Max plans).
- Bulk messaging — e-mail, Viber and SMS directly from Torgsoft (Pro and Max plans).
Infrastructure, access and security
- Ready-made infrastructure — a dedicated server, hosting, SSL certificate and basic domain are included in the subscription.
- Separate mail server — service emails are sent without limits and reach the «Inbox», not «Spam».
- Technical notifications — to the owner’s email about payments, sending errors and confirmation of product deletion.
- Employee roles — access in the panel is separated by roles.
- Website protection — basic server protection and recommended Cloudflare integration (protection against DDoS and malicious bots).
- Updates without downtime — the platform is updated without the owner’s involvement and without stopping sales.
- No sales commissions — payment is for using the platform, not a percentage of turnover.
- Data ownership — the domain, catalog and data belong to the business owner.
- Marketplaces and CRM — connection of marketplaces (Integration with Rozetka.ua, Prom.ua), exchange with KeyCRM, and on the Max plan — a customer management system in Torgsoft and a Binotel customer card with call and order history.
Basic synchronization with the website is built in — there is no need to purchase the separate Online Store Synchronization option. Some features of higher plans rely on separate Torgsoft options: Integration with Nova Poshta, Integration with Ukrposhta, Bulk Messaging to Customers (Pro plan), as well as Bank Statements and Customer Profile and Binotel Calls (Max plan).
More about the option: torgsoft.ua/options/tom/
