The «Visitor Accounting» option automatically loads data from hardware counters into the accounting program and shows how many people entered the store. Based on this data, the program calculates the conversion rate of the retail outlet — the ratio of visitors to buyers. It is suitable for brick-and-mortar retail with a physical sales floor: stores, boutiques, and supermarkets.
What the «Visitor Accounting» option can do
Data collection and synchronization
- Automatic loading — the application server contacts the GSM Counters portal every 30 minutes and retrieves the number of entries and exits.
- Work with TK Systems counters — the option collects data from hardware counters of the TK-01 (via USB) and TK-04 (Wi-Fi) models.
- Visitor log — in the «Marketing - Visitor Accounting» menu, all received data is displayed in a table: the number of entries and exits for a specific date and time.
- Manual synchronization — the «Load data for …» button on the accounting form retrieves the indicators immediately, without waiting for the next loading cycle.
- Linking to accounting centers — using the «Change» button, the counter is linked to the required accounting center (retail outlet), and a «Display name» is assigned to it.
- Resistance to outages — wireless counters record visitors even without internet access, and after the connection is restored, they transmit the accumulated data without loss (according to the equipment manufacturer).
Analytics and reporting
- Conversion calculation — the program compares the number of visitors with the number of buyers for whom a receipt was issued.
- Visitor traffic charts — entry data is displayed in the «Analysis - Sales Intensity Analysis» mode after enabling the «Display visitor entry» switch.
- Grouping by periods — indicators can be grouped by hours, days, or weeks.
- 3D display — the chart is displayed in a three-dimensional view using the «3D display» switch.
- Evaluation of promotion effectiveness — the «Display promotions» switch (when grouping by Day period) overlays promotions on the visitor traffic chart to compare traffic before, during, and after the promotion.
- Detection of peak hours — detailed traffic by time shows the periods of the highest visitor flow for planning staff schedules.
The option shows visitor traffic peaks and conversion, so it is convenient to combine it with related tools. The Payroll and Staff Motivation option helps plan shifts according to peak hours, while the Discount Club helps increase the share of buyers among visitors. These options are not required for the operation of «Visitor Accounting» itself.
Learn more about the option: torgsoft.ua/options/visit/
